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Itoigawa Wasabi Garden

One of the largest wasabi farms along the Sea of Japan! You can buy the highest grade of wasabi at our shop. We grow 'mazuma' wasabi, the highest grade of wasabi available, using our special patented greenhouse system. We process and package the wasabi onsite, both as fresh wasabi and in a variety of products. Stop by our shop and check out our full line of products! From early summer until autumn, we also sell Guernsey milk ice cream which you can enjoy with fresh-grated wasabi for a truly exquisite taste experience. We also sell Makochan Kelp udon noodles, made by the students at the local Kaiyo High School. They go great with our wasabi!

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  • Places and Activities
  • Winter

Itoigawa Seaside Valley Ski Area

Closest Ski Area to Itoigawa Station! Views of Mt. Amakazariyama and the Sea of Japan! Itoigawa Seaside Valley Ski Area is Itoigawa's largest ski area with a variety of slopes for skiers and boarders of all ages and ski levels. Enjoy beautiful views of the Sea of Japan and Mt. Amakazariyama while speeding down multiple kilometers of slopes. Worked up an empty stomach? Grab a meal at the lodge or at one of the mountaintop restaurants. Then relax after a day on the slopes by soaking in the natural hot spring bath located on site! Rentals available.

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  • Places and Activities
  • History and Culture

Nou Hakusan Shrine

Maritime Shrine with 2000 Years of History While its exact date of founding is lost to history, shrine records state that Nou Hakusan Shrine was founded over 2000 years ago during the reign of Emperor Sujin, 10th emperor of Japan. The current main sanctuary (honden) of Hakusan Shrine was built in 1515 and is a Nationally Registered Important Cultural Property. The shrine contains a number of relics of Hakusan Worship and is a bridge to the Nou Region's ancient history. The Itsukushima Shrine on nearby Benten Rock is considered a satellite shrine of Hakusan. Despite being dedicated to Shinto worship, the shrine also houses several important Buddhist relics, a remnant of the time when the lines between these two religions were blurred. The nearby Nou Museum of History and Folklore features a collection of tools and other artifacts from Nou's history. Sacred Water of Nou Hakusan Shrine Located behind the large worship hall is a sacred spring which flows from Mt. Oyama. This water is particularly delicious and is a popular source of drinking water for the locals. Spring Grand Festival The shrine's largest festival is held every year on April 24th. It features bugaku court dancing passed down over the centuries. This performance is unique to Hakusan Shrine and is registered as a National Cultural Property.

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  • Places and Activities

Roadside Station – Marine Dream Nou

Located in between Itoigawa's two largest fishing harbors, Marine Dream Nou is the place to go to enjoy the freshest seafood from the Sea of Japan! If you love seafood, then you have to stop here! At Crab Market Alley (Kaniya Yokochō), local crab boats line up to sell their freshly caught crabs. Nou is particularly famous for the benizuwai crab, a variety of snow crab found in abundance in the Sea of Japan. Living at depths of up to 800 m below the sea, these bright red crabs can be caught and enjoyed throughout the year, making them especially popular as a summer treat! ※In order to prevent overexploitation, crab fishing is restricted during January and February. Next to Crab Market Alley is a large seafood market, featuring a wide variety of freshly caught seasonal fish and other marine produce. During the summer, enjoy freshly grilled seafood, prepared right in the market! If you're looking for a delicious seafood meal, then step into one of the four seafood restaurants for a lunch you won't forget! From hearty crab ramen to gourmet sashimi platters, if you like seafood then you definitely won't leave hungry! Make sure to stop by the gift shop for locally made produce and gifts or ask about more of the amazing places to visit in the Nou Region at the on-site Tourist Information Corner.

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  • History and Culture

Gyofu Souma House

Traditional Itoigawa-style Townhouse and Birthplace of Famed Poet Gyofu Souma This old-fashioned machiya-style townhouse was the home of Gyofu Souma, an Itoigawa-born scholar, poet and lyricist who left a lasting impression on modern Japanese literature. He is best known today for having written hundreds of school songs in his lifetime, including the song of his alma mater, the internationally renowned Waseda University in Tokyo. His house is preserved as it was when he lived in it and contrains a number of exhibits on his life. It is also an excellent example of Itoigawa's version of the machiya, a type of house once commonly seen in urban areas throughout Japan in the 19th and early 20th centuries.

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  • All Seasons

Itoigawa Museum of History & Folklore

Collection of artifacts and artwork from Itoigawa's History Also known as the Gyofu Souma Memorial Hall, this museum's impressive collection of artifacts largely come from the private collection of the late local poet and scholar, Gyofu Souma. In addition to his writings and belongings, the collection includes artifacts collected from Gyofu's research into Itoigawa's history and the Niigata-born poet-monk Ryokan. The collection is so large that it cannot all be displayed at once, so the contents on display are always changing. Contact us for information about upcoming exhibits!

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  • History and Culture

Nou Museum of History and Folklore

Old-fashioned farmhouse exhibiting local farming tools and more This old farmhouse was relocated from the Nou Valley's Nakanoguchi district and renovated into a museum. Inside is an impressive collection of tools, goods and clothing once used by the people of the Nou Region. Admission Adults: 100 yen Under 18: 50 yen

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  • Places and Activities
  • Spring
  • Summer
  • Autumn

Hisuien Gardens & Jade Art Museum

A secluded Japanese garden decorated with jade A 70 ton boulder of cobalt jade greets you as you enter the gate to this beautifully-landscaped Japanese garden. Designed by acclaimed landscaper Kinsaku Nakane, the beauty of this garden changes with the season. Stroll the multiple paths around the garden to enjoy the showy flowers of spring, rich greens of summer, or vibrant leaves of autumn. No matter what season you visit, you will be absolutely stunned by the amount of beauty packed into this small space. Be sure to visit the Museum of Jade Art, located near the exit of the garden, to appreciate its large exhibit of jade sculptures, featuring both local and imported jade. Admission Adults: 500 yen Under 18: 300 yen Joint Admission with Tanimura Art Museum & Gyokusuien Garden Adults: 800 yen Under 18: 500 yen

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Takanami-no-Ike Campgrounds

Camp in the Hakuba Foothills Near the Kotakigawa Jade Gorge These campgrounds are located beside the beautiful Takanami-no-Ike Pond, offering stunning views of Mt. Myojo and access to hiking trails, the Kotakigawa Jade Gorge and more! The campgrounds are well-equipped with an on-site restaurant, shop, hot showers, flushing toilets and other amenities! It's a great place to escape to nature without going too far off the grid. Campsite Information Tent Sites: 53 Site Usage Fee: 1000 yen (free with tent rental) Amenities: 3 cooking stations 2 fire circles 2 restrooms (flushing toilets) 4 showers (heated) Picnic tables and chairs On-site restaurant & shop Hand carts available for use Free WiFi available Rentals: Tent: 2,000 yen (fits 6) Boat: 1,000 yen / 30 min Fishing Rod: 300 yen Frisbee: 200 yen Ground Golf: 300 yen / game Firewood: Firewood: 520 yen / bundle Charcoal: 520 yen / bag Notice: No cellphone reception  No electrical outlets 50 m walk from parking lot to campsites

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  • Places and Activities

Gekkazan Kaneko Azalea Garden

Dazzling Sea of White and Pink Located on a hillside on 5,500 square meters of private land, the Kaneko family have cared for the 3,500 azalea plants here for two generations. Each May, this hillside bursts into a brilliant display of white and pink azaleas creating a beautiful flower-filled landscape in tune with the natural surroundings. The view of Itoigawa and the Sea of Japan from the top of the hill is not to be missed! ※Note, the Kaneko Azalea Garden is located in the garden of a private home, but the owners have been kind enough to open it to the public. Please be mindful of their privacy and property.

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